Perfect Match: How KIS Helped a Global Beauty Leader Transform Consumer Data into Actionable Business Growth

Key Highlights:

• Unified millions of consumer datapoints to create a single golden record for each customer

• Enabled personalization at scale across eCommerce, clienteling, and product catalogs

• Zero data loss during migration of marketing preferences and transactions

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The Challenge

The client was relying on a rigid, vendor-managed data solution that couldn’t scale with their growing business or integrate well across brands, channels, and regions. Beyond technical gaps, internal friction and budget concerns made this transformation even more complex.

Key business and technical challenges:

• Unifying consumer data into a single golden record across eCommerce, retail, and clienteling

• Migrating millions of records without loss of marketing preference or transaction history

• Building a modular platform adaptable to each brand and region’s needs

• Handling real-time data flows to power multi-channel personalization

• Balancing cost and control: Why invest heavily instead of using an off-the-shelf SaaS CDP?

• Overcoming internal roadblocks, including vendor-IT turf wars and long-term support concerns

KIS was chosen for its agile, vendor-neutral approach and track record of delivering tailored solutions. By adapting to regional needs — from complex migrations to local compliance — KIS helps clients move faster and smarter.

The Solution: A Global, Scalable CDP Architecture

KIS built a modular, centralized CDP that gave the business a clear, actionable view of each customer — across brands, channels, and regions.

What it delivered:

• A single customer profile combining transactions, behavior, and preferences

• Clean, standardized data ready for use in campaigns, personalization, and reporting

• Real-time processing of customer activity across online and offline channels

• Easy integration with eCommerce, POS, CRM, and product catalogs

• Operational data that could be activated in marketing automation and AI tools

With this architecture, marketing teams can quickly launch personalized campaigns, trigger contextual experiences, and confidently report on performance — all using a reliable, up-to-date source of truth.

Implementation Approach

KIS delivered a seamless migration with zero data loss — preserving critical marketing preferences and transaction history. Key steps included:

• Deduplicating and cleansing consumer data

• Unifying fragmented identities into single customer profiles

• Rebuilding flawed segmentation logic to eliminate redundant targeting

• Rapidly adapting to tech shifts, such as re-aligning data flows during new integrations and plarform migrations.  

Throughout the process, KIS paid close attention to the client’s business rules to ensure the solution aligned with their strategic goals.  

Rather than simply moving data, we made sure every decision reinforced marketing accuracy, operational efficiency, and long-term scalability. By staying flexible, collaborative, and context-aware, KIS became the client’s trusted partner in navigating complex data environments.

Results

KIS delivered a scalable, flexible CDP that became the client’s global standard for unified customer data. The platform now supports expansion into LATAM and UK markets, processing around 3 million records monthly.

This unified view across brands and channels enabled the client to gain deeper insights into customer behavior — both online and in-store — driving smarter, more personalized marketing efforts. By reducing data redundancies, the client improved campaign effectiveness and customer engagement, directly supporting revenue growth.

The partnership also grew significantly, with the KIS team expanding from 5 to 45 experts leading critical data initiatives. KIS’s collaborative, strategic approach has empowered the client to evolve their data capabilities continuously, positioning them for ongoing innovation and competitive advantage.

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