Perfect match: KIS transforms global beauty leader’s consumer data into actionable business growth

Highlights:

• Unified millions of consumer datapoints to create a single accurate dataset (golden record) for each customer
• Enabled personalization at scale across ecommerce, clienteling, and product catalogs
• Achieved zero data loss during migration of marketing preferences and transactions
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The challenge

The client’s  was relying on a previous rigid, vendor-managed data solution that couldn’t scale with their growing business or integrate well across brands, channels, and regions. Beyond technical gaps, internalInternal friction and budget concerns also made complicated this transformation even more complex.

Key business and technical challenges

• Unifying consumer data into a single golden record across ecommerce, retail, and clienteling

• Migrating millions of records without loss of marketing preferences or transaction history

• Building a modular platform adaptable to each brand and region’s needs

• Handling real-time data flows to power multi-channel personalization

• Balancing cost and control to justify investment instead of using an off-the-shelf SaaS CDP

• Overcoming internal roadblocks, including vendor-IT turf wars and long-term support concerns

The client chose KIS for our agile, vendor-neutral approach and track record of delivering tailored solutions. We adapt to client needs — from complex migrations to local compliance — and help clients move faster and smarter.

The solution: A global, scalable CDP architecture

We built a modular, centralized CDP that provided a clear, actionable view of each customer across brands, channels, and regions.

What we delivered

• A single customer profile combining transactions, behavior, and preferences

• Clean, standardized data for campaigns, personalization, and reporting

• Real-time processing of customer activity across online and offline channels

• Easy integration with ecommerce, PoS, CRM, and product catalogs

• Operational data tforpotential use in marketing automation and AI tools

With this architecture, marketing teams can quickly launch personalized campaigns, provide contextual experiences, and confidently report on performance — all thanks to a reliable, up-to-date source of truth.

Implementation approach

KIS delivered a seamless migration with zero data loss, preserving critical marketing preferences and transaction history. Key steps included

• Deduplicating and cleaning consumer data

• Unifying fragmented identities into single customer profiles

• Rebuilding flawed segmentation logic to eliminate redundant targeting

• Rapidly adapting to tech shifts, such as realigning data flows during new integrations and plaform migrations  

Throughout the process, KIS ensured the solution aligned with the client’s business rules and strategic goals.

Rather than simply moving data, we prioritized marketing accuracy, operational efficiency, and long-term scalability. Our flexibility, collaboration, and contextual awareness culminated in the client’s trust and a partnership in navigating complex data environments.

Results

Our scalable, flexible CDP became the client’s global standard for unified customer data. The platform supports LATAM and UK markets, processing around 3 million records monthly.

A unified view across brands and channels enables the client to gain deeper insights into customer behavior — both online and in-store — and drives smarter, more personalized marketing efforts. Reducing data redundancies has improved campaign effectiveness and customer engagement, directly supporting revenue growth.

Our partnership has also grown significantly, with the KIS team expanding from 5 to 45 experts who lead critical data initiatives. Our collaborative, strategic approach has empowered the client to continuously evolve their data capabilities, positioning them for ongoing innovation and competitive advantage.