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CRM & CDP Specialist

We are seeking a hands-on CRM & CDP Specialist to join our team and collaborate with one of our clients, a global leader in developing and distributing brands across over 150 countries and territories, with products available through thousands of retail distributors worldwide. As a CRM & CDP Specialist, you will bridge the gap between our data, marketing, and product teams. In this role, you will be instrumental in designing and implementing CRM strategies that leverage Customer Data Platform (CDP) data and Braze to help our client in the mission to deliver personalized and impactful customer journeys. You will work closely with internal stakeholders and client teams, bringing both technical acumen and business understanding to support CRM initiatives across channels.

schedule

Full Time

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Work Contract

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What you'll do

  • Consult and advise clients and internal stakeholders on leveraging CRM technologies and data to address business challenges;

  • Perform SQL-based data analysis to support segmentation, personalization, and campaign optimization;

  • Deliver high-quality CRM solutions, applying best practices aligned with CDP standards and Braze engagement strategies;

  • Participate in client workshops and discovery sessions to analyze needs and design CRM workstreams and campaigns;

  • Translate business needs into actionable CRM technical requirements, ensuring alignment between marketing, product, and engineering teams;

  • Write clear and detailed functional specifications, collaborating with CDP engineering and marketing stakeholders;

  • Prototype, develop, and test In-Browser Message campaigns using HTML, CSS, and JavaScript, ensuring cross-browser compatibility and brand consistency;

  • Support marketing teams in leveraging consumer attributes for outbound activities and dynamic personalization;

  • Collaborate with email agencies and brand teams to ensure accurate campaign execution and reporting.

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Requirements

  • Strong SQL skills, with proven experience in data analysis, targeting, and segmentation;

  • Experience with Braze or similar customer engagement platforms (e.g., Salesforce Marketing Cloud, Adobe Campaign, etc.);

  • Solid understanding of CDP architecture and CRM workflows;

  • Proficiency in HTML, CSS, and JavaScript for campaign customization and development;

  • Ability to translate complex business needs into structured, technical deliverables;

  • Excellent collaboration skills, with a track record of working across cross-functional teams including marketing, analytics, and engineering;

  • Strong communication and presentation skills;

  • Advanced English (daily interaction with international clients and stakeholders).

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Desirables

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  • Knowledge of Python for data manipulation or automation;

  • Familiarity with Azure Data Services or cloud-based data ecosystems;

  • Experience with Braze SDK customization, API integrations, or advanced personalization strategies.

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Other information

- Remote work opportunity, allowing flexibility and a work-life balance.

- Regular feedback focused on personal development and career growth.

- Competitive salary, reflecting your skills and contributions.

apply for position

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Software Data Engineer

We are looking for Software Data Engineers for our Talent Pool! At KIS, we are always looking for talented individuals to join our team for future opportunities. If you are a Data Engineer (Junior, Mid or Senior) and interested in working on innovative projects with one of our global clients, sign up for our vacancy!

Questions about joining our team?

remote/office work

We are a fully remote company, but we value in-person connections. We host annual trips for the entire team to collaborate and bond, and some teams organize additional meetups throughout the year to work together.

what does "flexible work" mean at KIS?

You can choose your work hours, as long as you meet your team and client's main meetings, cerimonies and deliveries. Apart from those ceremonies, you can choose how to distribute the remaining hours of your day. Just make sure you're communicating frequently and clearly.

how we keep our teams together

We have performance plans, feedback and follow-up sessions, social gatherings (online and offline) and laid-back events to keep the teams engaged and united.

how does our contract work?

Our contracts are based on Legal Person agreements (PJ in Brazil). Let us know if you need help explaining this contract model.

couldn’t find all the answers you need?

Contact our team and learn more about careers at KIS.

get in touch

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